SEO Case Study of ISO Consultant

Client: Genveritas Technologies – ISO Certification Consultants in India

Service – Search Engine Optimization

Business Background:

This website is a leading Professional ISO Certification Consultant in India and proudly Indian owned and operated consultant. It provides a variety of ISO certification services and unique consulting than in the Indian market.

The existing market is highly competitive with total matching search results numbering 6000+ in Google alone for all terms in the initial organic SEO Campaign

Market Competition:

Competitor includes numerous strong sites like “veave.com”, “irqs.com”, “siscertification.com” and others with years of site age and a wide range of inbound links.

Project Goal:

This leading ISO Consultant in India from Bangalore had to generate potential leads from an online search for his consulting business organically and they got in touch with K SEO Agency for Web Strategy and a full-spectrum SEO Campaign. The client’s goal was to get on top for the major keywords like:

  • ISO Certification in India
  • Process of ISO Certification in India
  • ISO Certification in Bangalore
  • ISO Consultants in Bangalore
  • ISO 9001 Certification in Bangalore
  • ISO 27001 Certification in Bangalore
  • ISO Certification in Pune
  • ISO Certification in Mumbai
  • ISO Certification in Hyderabad

And other relevant keyword and utilize organic search (SEO) to increase market share and lead volume.

Tasks & Challenges:

  • Keyword research for effective Internet Marketing
  • Content marketing as per customers queries
  • Make the website SEO friendly to get crawled frequently
  • Optimize the targeted keywords in Major Search Engines
  • Achieve Rankings for keywords searchers use online
  • Increase the ROI of their Business

Actions:

The Link building for SEO Campaign started in November 2019, as a result of significant jumps in ranking in the first month, client went forward with 6-month SEO contract.

SEO Team at KSEO Agency developed promotional materials like Promotional Banners, Info graphics, did Content marketing and optimized for inbound links, integrated and promoted strategic social channels and executed some quality Link baits and other ethical Link Building strategy to achieve rankings and to drive traffic.

Time frame:

The project was under a trial plan for 3 months, after the initial success, the project was upgraded with more keywords and is still an on-going project at K SEO Agency

Results:

After 6 months of Web-promotion and SEO Strategy, we got the following results on inbound traffic.

Rank Report:

Below Keywords are well optimized for the Client’s website and are ranking in Top 10 i.e. the first page of Google.com

  • ISO Certification in India – 1300 searches – #2
  • Process of ISO Certification in India – 70 searches – #1
  • ISO Certification in Bangalore – 590 searches – #1
  • ISO Consultants in Bangalore – 210 searches – #1
  • ISO 9001 Certification in Bangalore – 320 searches – #1
  • ISO 27001 Certification in Bangalore – 260 searches – #2
  • ISO Certification in Pune – 320 searches – #2
  • ISO Consultants in Pune – 140 searches – # 2
  • ISO 9001 Certification in Pune  – 100 searches – #2

Conclusion:

It can be analyzed that the Web presence of genveritas.in got stronger with the K SEO Agency’s SEO campaign. Organic Channels i.e. traffic from Search Engines have contributed as the main source.