Local SEO Case Study of Interior Designer

About Exinfra

Exinfra is a turnkey interiors solution providers where in we cater to Residential ,Commercial & hospitality segment .We offer you services like Wood Work on site as well as factory made modular work , false ceiling , electrical & Painting works . We are a One stop solution for all your interiors requirements needs .

The Challenge

Exinfra Projects is one of the Interior Modular Kitchen Interior Designer in Bangalore wanted number of enquirers to be increased over the call and through their other online media like website and social profiles. Also to gain a cutting edge over his local competitors, also they had requirement to increase their Google My Business presence. 

Since their business profile had listed in various other local directories, and their NAP information’s synced over all medias, this also included establishing customer attraction through reviews and increasing website visitors.

The Solution

To ensure that the NAP (Name, Area, and Phone Number) was consistent across the web, we had to synch from over several local directories. Through this Exinfra Project’s business information was uniform across all online business profile medias, which allowed customers to reach the business accurately.

To inform the users about the services that are provided we updated two photos per week. Publishing two post per week, and uploading service offers and awareness images enabled potential customers to know more about Exinfra interiors service areas in the local.

We were able to get 177% more views that our competitors.

Since Google favors reviews for search engine optimization we made sure that the customers are kind enough to leave a review by prioritizing the review management in timely manner.

The Result

About in 3 month, we started noticing the increase in reach to our Google My Business listing. So we could assume that the increase in traffic to our listing as a result of our effort to amplify our small business local listing.

We started getting 2-3 scheduled appointments or phone calls for services on a good days from various sources like Google Local search, google maps and other social medias. Also noted that  “Call you” aren’t always accurate, because some people call from another phone by copying the number or manually punch the contact number.

The Google My Business “message” feature also made sure we get 2-3 direct leads to registered cell phone. Several visitors landing on website was even productive by resulting scheduled appointment or an email for the required service and may visitors returned back to website on later days to book an appointment or find more information.

listings total actions
listings total views

Total actions increased to 44 in 3 months, 10 of those actions were people requesting directions and 9 of those actions were visitor had punch call you. 

We had no doubt in that our effort resulted in more visibility for our business listing were we got total of 4700+ views in a quarter out of which 4.3k views for Listing on Google Search and around 400+ views from Listing on Google Maps.  

Our business has a great deal of rivals. There are handfuls, if not many SEO agencies and website specialists inside a 25-50 km range. While we have been doing business for right around 5 years and buckling down on our own search promoting, the competition is furious. 

Getting a couple of additional calls every week is a huge deal for us, we don’t take up each new client except if they are a solid match for us and genuinely believe we can help them.